To continue the topic The advice for SEO-er to deal with Google's SEO algorithms. You and GoogleAdsenseAds.com together give the solution for 4 algorithms: Google Hummingbird, Google Pigeon, Google Pirate Update 2, Google Mobile Friendly. Different algorithms and if you are an SEOer, you need to understand as well as adhere strictly.
Google Hummingbird (Hummingbird algorithm)
To assert its "Content is King", the Hummingbird algorithm continues to focus on whether the content of the site is useful to the user or not, provides the correct answer to each of their queries or not, avoids the spam sites, the duplicated and irrelevant content. Therefore, without too much discussion, the best solution is CREATIVE CONTENT, UNIQUE CONCEPT and USEFUL TO USERS.
Google Pigeon (Pigeon algorithm)
Google Pigeon basically will not affect the search results according to regional sites so Google will only arrange to optimize the search results (Google Local).
PigeonRank Technology of Google will gather many pigeons to gather data. Each pigeon in the system will analyze and calculate the relative value of the site to find out the relationship between them, then reassemble into a results list of websites with the similar content site and return the user's query. Thus, the time when this pigeon marked related websites will equal that a value of PigeonRank at that site increased. For the page with high PigeonRank index, it will be ranked in front.
Pirate Update 2 (Copywriting Algorithm)
The most affected part of this algorithm is the pages with content about music, videos, forums... as they are the easily duplicated content and frequently occur of "re-up" state. Many statistics show that several large websites in the world are affected and declined to 50% of search volume. The optimal measures are still CREATIVE CONTENT, FRESH NEW CONTENT.
Google Mobile Friendly
The rise of Mobile Marketing requires website owners to pay attention to the amount of users through mobile devices. Although Google Mobile Friendly algorithm is not related to keyword rankings on PC/Laptop, it partly reflects the comprehensive reputation of a brand. Please wear a nice mobile and standard SEO shirt for your website.
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