Building The Digital Marketing Strategy From A

The subject "Building Digital Marketing Strategy From A - Z (Part 4)" have shown that: INFRASTRUCTURE, ANALYTICS, CONTENT are three basic platforms of Digital Marketing. However, www. GoogleAdsenseAds.com analyses 2/3 fundamental basis. In this article, together we learn more details about the final platform titled: CONTENT.

Content is all that you create, it's not just the texts on the website, but also the images, infographics, videos or even corporate information pages, contact pages, etc. ... The good content usually corresponds 5 following factors:

Content is everything you want to convey to users

Transferring the content you want to someone found you: who go to the website for the first time and do not know about your brand, what will they find and what will remain to them?

Strengthen the content that you want to convey to those who already knew you: if they once went on their website and then come back again, does your content make them keep in mind deeper with the stronger impression of what you want to convey?

Control the communication between the brands and the communities, the media: how do you want society and people to perceive your brand? The content must create that impression. For example, if you are a hosting company, everybody should know about you as a hosting company, not a web programming or web design company (whether it is the additional service of you or not).

Tell potential customers about your product: if the visitor has the existing demand, does your content have enough ability to transform them into customers?

Support those who are customers: many businesses immerse themselves in finding new customers but do not pay attention to their existing customers while they are potential objects to upsell and cross-sell. Have you got the FAQ page or the Knowledge Base to support your existing customers on how to use your product yet?

The normal content is usually transmitted through three main channels: Owned, Earned, Paid.

Paid - Owned - Earned are three main channels used to transmit data

Owned: are all channels that you own and control, upload content, edit, delete, including: websites, blogs, social networks, applications.

Earned: are the channel that your brand is mentioned without any costs such as shares and mentions on social networks, the review articles, the re-posted contents or organic traffic.

Paid: are the channels that you have to pay for presenting your content on, including: paid search advertising, display, re-targeting, social ads, seeding, KOL / influencer, etc.

These content distribution channels also have the ability to support each other to increase the spreadability, for example:

- Share the contents or words from the website or blog on social networking sites to increase earned traffic (owned - earned)

- Advertise for the good contents or to help them increase the coverage and efficiency, such as boost post on Facebook (owned - paid)

- Advertise for the good contents to increase their viral ability and through it, have more earned media (paid - earned)

www.Googleadsenseads.com - Part 6 here